Under Armour FR Reviews
(Rated by 15 users)
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Payment Methods
- Verified Store VERIFIED
- Free shipping: Orders $50+
- In-store pickup: Ready in 2 hours
- 30-Day Returns
- Gap Good Rewards (4 brands)
Payment Methods
- Tops: $23 - $70
- Bottoms: $27 - $70
- Outerwear: $34 - $70
- Kids: $29 - $75
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Overall Rating
4.6
Base on 15 Reviews
Ratings by Feature
Ratings by Feature
- Price & Quality4.5
- Shipping & Delivery4.9
- Customer Service4.7
- Good Value4.6
- Return Policy4.3
Recent Customer Reviews (15)
Doreen Christenson
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Mona Steele
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Marie Adler
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Francesca Gill
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Lake Buena Vista Adams
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Torsten Schmid
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Lupe Dunn
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Ava Foster
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Wanda Patterson
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Abigail Dickinson
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Under Armour FR Pros & Cons
Pros
1
Broad Product Portfolio: Under Armour offers a wide range of products including apparel, footwear, and accessories, which helps in diversifying sales and reducing the risk of failure.
2
Brand Recognition: The brand is well-recognized globally, associated with quality and innovation, allowing it to charge higher prices and maintain strong margins.
3
Digital Transformation: Under Armour has adapted digital transformation with apps like MapMyFitness, MyFitnessPal, and Endomondo, enhancing its revenue potential and diversifying resources.
4
Strong Distribution Networks: The company operates through multiple distribution networks, including wholesale distribution and direct consumer sales, which has contributed to its accelerated growth.
CONS
1
Limited Operating Presence: The company has a limited operating presence in international markets, with 83% of its revenue coming from North America, making it highly dependent on the American market.
2
High Investment Expenditure: Under Armour has invested heavily in restructuring and new initiatives, which has limited its ability for new acquisitions and generated mixed results.
3
Slow E-Commerce Adoption: The company's e-commerce adoption has been slow compared to competitors, with customers preferring in-store purchases and full price payments.
4
Poor Expansion Strategies: Under Armour's focus on direct-to-consumer sales instead of online sales has been misguided, contributing to a decline in sales during the COVID-19 pandemic.
5
Mixed Customer Sentiment: Under Armour faces criticism for its customer service and return policies, which has negatively impacted customer sentiment.
6
Financial Challenges: The company faces significant financial challenges, including declining revenue, high debt levels, and the impact of a substantial settlement payment.
Under Armour FR Features and Benefits
Features
Promotions and Discounts
Regularly offered promo codes for online orders, discounts up to 40% for military and first responders, 15% discount for new email subscribers
HeatGear
Ideal for temperatures above 20°C, providing breathable construction that wicks sweat to keep you cooler, drier, and lighter
ColdGear
Suitable for temperatures below 13°C, featuring dual-layer fabric that wicks moisture and circulates body heat to keep you warm without weighing you down
AllSeasonGear
Designed for temperatures between 13°C and 20°C, offering superior temperature regulation and maximum breathability
UA RUSH™
Mineral-infused fabric that enhances performance by recycling the body's energy, promoting improved performance, energy, and recovery
Comfort and Versatility
Designed for comfort and versatility, allowing easy movement while maintaining a tight fit
4-way Stretch Technology
Ensures flexibility and maintains an intact body shape
Anti-Odor Features
Keeps garments fresh
Mesh Panels
Enhance ventilation, ensuring breathability during exercise
Water-Resistant Materials
DWR finish that repels liquids
Elastane Waistbands and Cords
Provide comfort during extended trainings and workouts
Community Support
Supports military community and LGBTQ+ athletes
Broad Product Portfolio
Offers apparel, footwear, and accessories, diversifying options
60-day Return Policy
Allows returns within 60 days